![]() Though endorsement by a sports figure was not an entirely new concept, the world-wide magnitude of Killy's stardom made his Chevrolet contract something of a fascination for Thompson. Simpson) Thompson chronicles the newly flush world of celebrity sports endorsements. As he attends automotive shows, holds press conferences, and makes appearances for television (all in conjunction with fellow Chevrolet spokesman, O. Thompson's article follows Killy around the United States during his marketing tour for the Chevrolet automotive company. ![]() By the time of the article Killy, then 26, was retired from skiing and had embarked on the next phase of his career- endorsements. ![]() The subject of the article is Jean-Claude Killy, the alpine skiing champion who, in the 1968 Winter Olympics, became the second alpine skier ever to win three gold medals in a single olympic games. " The Temptations of Jean-Claude Killy" is an article published in the premiere issue of Scanlan's Monthly in March 1970, written by Hunter S. ![]()
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